Do you have any idea how important targeted local traffic is when it comes to your Web presence? If you don’t, think of it this way — would you rather have a bunch of freeloaders tracking mud all over your floor or just a few big spenders patronizing your business?
Targeted local traffic is search engine traffic that’s looking for the goods or services that make you the most money. They’re ready to spend. They found you because you dominate the search results for what they want. You dominate the search results because you took the trouble to examine your business (or the business aspects of your professional practice), and identified:
- Your most profitable goods and services
- Any underused capacity that you can scale up
- Where you want to be in the future
By examining your business plan, your Mission Statement, your marketing plan, any bottlenecks in your sales process and what causes you the most aggravation, you can target ONLY the things you want to promote online! That can be much more powerful than a Yellow Pages ad or website that just lays out everything you do. In most cases, how you present yourself ends up being a description of the features you offer.
In order to target local traffic that really increases your revenue, forget features! Identify and promote the BENEFITS the buyer/client will get from your features. That’s not always easy to do if you’re not in the habit of thinking like this.
Here’s a benefit you may understand for your own business. The Scranton Front Door Pages target, occupy and reinforce the top search engine results for select ‘niche’ markets. They beat out classifieds, business directories and Yellow Pages online listings. That’s because these Front Door Pages have the two things search engines identify as valuable — relevance and referrals.
Relevance comes from identifying and using the right ‘keywords’ in each placeholder or Front Door Page. Referrals come from authority websites that point directly to these pages.
If all this sounds like gibberish to you, don’t worry! Take a look at this slideshow for more information:
Then go to The Scranton Front Door Pages and see how this is applied to a niche just like yours.
