Paving Contractors in Scranton | Scranton Paving

Paved roads in Scranton have a variety of insults that other areas of the nation don’t suffer. For one thing, the freezing and thawing that the North-East experiences leads to “wasting events”, as they say in geological circles. Water expands as it freezes and acts as a wedge, turning tiny cracks and imperfections in paved roads into major cracks and potholes.

Then, there’s mine subsidence. The “Anthracite Capital of the World” is riddled with abandoned mines. The land here would look like Swiss cheese if it were cut open and displayed in a big hunk. Add to those giant worm-holes the eroding effects of underground streams and rivers, and you have sudden, catastrophic drops in ground level. They’re called mine subsidence, but they’re really more like trap doors that suddenly spring open. One day, the ground is solid and seemingly substantial. The next, it’s 30 feet lower than it was.

Add to that the wear and tear of several centuries of traffic, which has become much more weighty in the last century. Original roadbeds that were meant for cart and wagon traffic now have to bear up to 40 tons of tractor-trailer loads and heavy construction equipment that was unimaginable back in the Good Old Days.

Now compound the problem with speed. Today’s roads are traveled at speeds which would have been the stuff of fantasy in the days before asphalt, motor cars and trucks. Roaring ahead at even a mere 25 miles per hour (40 kph) will do damage to a road that our forebearers did not have to deal with. Old-fashioned Macadam roads simply cannot stand up to the gusts of wind that faster traffic generates.

Tarmac was one road paving solution to the problem (covering macadam with tar). Asphalt paving became the Gold Standard for permanent roadways in the mid 20th Century. Concrete paving for high-speed, high traffic roadways was popularized during the growth of the Interstate Highway System.

Scranton Paving Contractors deal with all of these problems and solutions on a daily basis. Visit http://vincerunza.com/scranton/contractors/paving/, and see which one decided to be more than just another construction zone in the road!

Targeted Local Traffic | What, exactly, is targeted local traffic?

Do you have any idea how important targeted local traffic is when it comes to your Web presence? If you don’t, think of it this way — would you rather have a bunch of freeloaders tracking mud all over your floor or just a few big spenders patronizing your business?

Targeted local traffic is search engine traffic that’s looking for the goods or services that make you the most money. They’re ready to spend. They found you because you dominate the search results for what they want. You dominate the search results because you took the trouble to examine your business (or the business aspects of your professional practice), and identified:

• Your most profitable  goods and services
• Any underused capacity that you can scale up
• Where you want to be in the future

By examining your business plan, your Mission Statement, your marketing plan, any bottlenecks in your sales process and what causes you the most aggravation, you can target ONLY the things you want to promote online! That can be much more powerful than a Yellow Pages ad or website that just lays out everything you do. In most cases, how you present yourself ends up being a description of the features you offer.

In order to target local traffic that really increases your revenue, forget features! Identify and promote the BENEFITS the buyer/client will get from your features. That’s not always easy to do if you’re not in the habit of thinking like this.

Here’s a benefit you may understand for your own business. The Scranton Front Door Pages target, occupy and reinforce the top search engine results for select ‘niche’ markets. They beat out classifieds, business directories and Yellow Pages online listings. That’s because these Front Door Pages have the two things search engines identify as valuable — relevance and referrals.

Relevance comes from identifying and using the right ‘keywords’ in each placeholder or Front Door Page. Referrals come from authority websites that point directly to these pages.

If all this sounds like gibberish to you, don’t worry! Take a look at this slideshow for more information:

Scranton targeted local traffic

View SlideShare presentation or Upload your own. (tags: targeted local)

Then go to The Scranton Front Door Pages and see how this is applied to a niche just like yours.

Scranton Front Door Pages: Powerful 21st Century Online Advertising

Targeted Local Traffic in Scranton

The Scranton Front Door Pages offer a select group of advertisers a premium solution to dominating local search engine results. From accountants to zoos, a Front Door Page can boost your visibility in all the major search engines.

For more information on how The Scranton Front Door Pages can help your business or professional practice dominate local search for the ‘keywords’ that are most valuable to you, read this page: What If Your Business Didn’t Have a Front Door?